Creating better content
Creating better content
Social media is a crowded space, so you need to make sure your brand cuts through.
Better, more engaging content can help.
And that's our mission:
We create compelling content for social channels.
Facebook campaigns that get a reaction. Beautiful Instagram posts. Pithy tweets. Fascinating articles for LinkedIn or blogs. Video content that is so engaging in the social feeds, it stops people’s thumbs in their tracks.
Hungry Beast was started by award-winning advertising creative Simon Veksner, who believes that brands (and their audiences) deserve better content.
1. STRATEGY
Crafting a plan for success
· Brand strategy review - define role for brand in Social
· Research category to see what works and where is the white space
· Audience insight – what do they respond well to
· Platform strategy – which platforms to use
· Content strategy – determine themes for content
· Refine tone of voice
· Paid-media strategy
· Search and SEO considerations
2. CREATIVE
Creating compelling content for Social
· Account set-up or tidy-up
· Create content templates
· Copywriting, photography, video production as necessary
3. COMMUNITY
Cultivating and engaging your online community
· Agree community management protocols
· Form strategy for growing followers
· World-class copywriting, to fuel the conversation
4. DATA
Tracking and measuring success
· Create reporting template
· Track success against agreed KPI's